Released on: September 28, 2008, 11:05 pm

Press Release Author: Ashok Mani

Industry: Entertainment

Press Release Summary: The arcade game has over 40 latest hits of Tollywood movie
song videos, plans to take it to other parts of the country with Bollywood and other
regional content

Press Release Body: Hyderabad, India, Saturday, September 27, 2008: FXLabs Studios,
the leading end-to-end game development company in India, today announced the launch
of their newly developed arcade game ‘Dance Challenge’. Dance Challenge is the first
of its kind arcade game with exclusive Indian content. The kiosk will enable gamers
to play the game either through the console keys or through an exclusive metal dance
pad. The players have the option of enjoying the game in single and double player
mode.

Speaking at the launch event of the Dance Challenge, Sashi Reddi, Founder and
Chairman, FXLabs said, “We are very excited to launch India’s first arcade game. We
aim to provide the entertainment to Indian masses who are great lovers of movie
songs”. He added “We plan to target shopping malls, Multiplexes, Resorts, Amusement
parks and Health Clubs. Initially, the reach would be within Andhra Pradesh with hit
Tollywood content. Going forward, we plan to take it to other parts of the country
with hit Bollywood and other regional content”.

The Dance Challenge arcade game has over 40 latest hits of Tollywood movie song
videos. FXLabs has strong association with leading production houses which will
enable them to roll-out the latest blockbuster movie songs to cater to music lovers.

About FXLabs

FXLabs is the leading end-to-end game development company in India. Founded in
September 2004, FXLabs began its operations building PC based games both for the
Indian market as well as the global market. In December 2007, FXLabs acquired an
on-line game portal to expand its operations into the on-line casual game space. The
vision of the company is to be the top developer and publisher of games for all
platforms including PC, console, on-line casual, MMOG, and handheld. The current
pipeline of titles under development include Inferno, a game based on Dante's
Inferno, a game based on Dhoom 2, the most valuable property in Bollywood, as well
as a game based on Archie Comics. FXLabs has its production studio in Hyderabad,
India. To know more about FXLabs, please log onto www.fxlabs.com

For more information please contact:

Manish Mahendra
Executive – Marketing, FXLabs
Mobile: +91 98857 74242
Email: manish@fxlabs.com

Vijayalakshmi Kara
Mobile: +91 9849083391
vijayalakshmi.kara@applabs.com


Web Site: http://www.fxlabs.com

Contact Details: Manish Mahendra
Executive – Marketing, FXLabs
Mobile: +91 98857 74242